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In Scope

The New Realities: How AR, VR and MR Could Change the Corporate Communications Game

A woman in polka dotted pants plays Pokemon Go.

The New Realities: How AR, VR and MR Could Change the Corporate Communications Game

Picture this: community members using their phones to witness the future development of a local sports complex. Or imagine the activist shareholder travelling to a remote cocoa farm to see supply chain improvements in action – all from the comfort of their desk chair. Scenarios like these are becoming possible thanks to immersive technologies like…

Our Review of Sustainable Brands: New Metrics 2017

Our Review of Sustainable Brands: New Metrics 2017

The latest Sustainable Brands spinoff focused on measuring impacts in the new global economy – and delivered a feast of tools and insights. This November, our resident guru Wesley Gee attended Sustainable Brands’ New Metrics 2017 conference hungry for sustainable snacks. (“I felt like a nerdy kid in a candy store full of SDG tips,…

Building the Best in Corporate Reporting: The 2017 CR Awards

Works Principal Lorie Brière os photographed in her office.

Building the Best in Corporate Reporting: The 2017 CR Awards

“In an ever-evolving and complex global economy, organizations must adapt to changing expectations and new environments while remaining accountable for their financial, social and environmental impact,” says Joy Thomas, president and CEO of CPA Canada. “We applaud all of the CR award winners as well as the dedicated judges who assessed the entries for playing…

Business [Un]Unusual: Key Insights

Attendees take notes at a conference.

Business [Un]Unusual: Key Insights

In October, our team attended the Business [Un]Usual conference at Beanfield Centre, which was themed Profit from Purpose. It’s a biannual summit on Corporate Responsibility and Sustainability issues co-hosted by The Conference Board of Canada, CBSR, and Volunteer Canada, and its aim is to help business navigate “political, social, environmental and technological transformations.” From blockchain…

Folks to Follow: Sustainability on Twitter

A person logs on to twitter on a mobile phone.

Folks to Follow: Sustainability on Twitter

In an ocean of advertisements, rabble-rousers and videos of dogs riding skateboards, it can be hard to distinguish an original thinker from a retweeting robot. Still, 11 years in, Twitter remains a valuable forum for ideas and discussion, especially for an increasingly ubiquitous space like sustainability. You just need to know where to look. Below,…

Building a Sustainable Brand: The Ørsted Story

The new Ørsted logo over a field of wind turbines.

Building a Sustainable Brand: The Ørsted Story

DONG Energy is the largest energy company in Denmark. It was founded in 1972 to manage gas and oil resources in the North Sea (DONG originally stood for “Danish Oil and Natural Gas”), but by the early 2000s it had begun to shift its focus from “dark energy.” Earlier this month, DONG announced that it…

Wesley Gee Contributes to Sustainability Reporting Playbook

The Sustainability Reporting Playbook was published by the Network for Business Sustainability.

Wesley Gee Contributes to Sustainability Reporting Playbook

We’re pleased to share the launch of the NBS Sustainability Reporting Playbook. Full of practical advice from a range of CSR experts (including our own Wesley Gee), this comprehensive guide aims to improve sustainability reporting – in the private sector, academia and beyond. “The Playbook helps companies engage stakeholders and make real-world impacts,” says Wesley….

Labour Day’s Typographical Legacy

Labour Day’s Typographical Legacy

Unifying, progressive and deeply rooted in Canadian history, the values of Labour Day continue to resonate in CSR strategy. And it all started with a parade in downtown Toronto. Labour Day just might be the birthday of corporate social responsibility in North America. Born from the widespread workers’ strife of the 19th century, and celebrated…

On Our Shelves: Sustainability Books

On Our Shelves: Sustainability Books

Four great publications to inspire, inform and improve your CSR reporting The Works’ sustainability guru, Wesley Gee, likes to say that great reporters share a disposition rather than a demographic. That is, if you want to succeed in this industry, you have to be passionate – curious, ravenous for knowledge and hypercritical of the status…

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