Sustainability Trends and Best Practices

Get Ready for 2019

With a global, best in class sample and extensive focus on topics ranging from the Sustainable Development Goals and integrated reporting to supply chain and digital strategy, we’ve identified significant shifts in sustainability communications.

Inside the Trends

Wide Sector Scope

Insights from top companies in 12 sectors help companies consider the practices of their peers, while also considering meaningful ways that they can think (and communicate) outside the box.

Purpose-Driven Design

As storytelling shifts to context and reporting themes more closely align with long-term goals, creative tactics using illustrations, photography and video are bringing greater meaning to what matters.

Trusted Frameworks

From the evolving GRI Standards to the newly embraced TCFD recommendations, we’ve captured how companies are adopting and taking next-level approaches to their strategy and reporting.

Digital Strategy

With many exciting options in social media, knowing what works well with key audiences, and nimbly adjusting your communications by regularly measuring your impact, will make all the difference.

A Few Figures

of companies
report to the SDGs
(2017: 34%)
of companies articulate
long-term goals beyond 2020
(2017: 48%)
of companies deploy integrated campaigns related to sustainability

Meet Our Research Team

Like any good sustainability report, our work comes assured. At the helm of our research is Wes Gee – a bona fide sustainability expert and our Director of Sustainability. Supporting him is a trio of subject matter experts representing three main areas that are equally critical to succeed in sustainability communications: content, design and digital strategy.

While our Sustainability Analyst, Momina Sumbal, led the charge in key content areas including frameworks, integration and performance, Art Director Kevin Ward and his colleagues reviewed creative considerations including illustration, interactivity and sustainable branding. Digital strategy is our latest addition, led by Marketing Manager Kate Heron, which explores purpose-driven social strategies that reach the masses.

Meet the team on our blog, In Scope.


We’ll send you our 2018 Sustainability Reporting Trends research shortly.

Keep your eyes peeled for a call for best-practice corporate communications contenders, coming this Spring. You could be featured in our next research cohort.